SG Western is an Independent Manufacturers’ Representative for Audio, Video, Broadcast and IT-based products in both the Commercial and Residential markets with a collective 80+ years of extensive knowledge, dedication and experience.
Founded in the year 2000 as a one-man endeavor, SG Western has evolved into a thriving outfit covering five (5) states and the additional territory of El Paso, TX. Our passion for customer service and reachability is one of our most important assets. Whether you are a consultant, architect, integrator, distributor or consumer – we are here to offer guidance and see that your audio/video/IT needs are met. We employ friendly inside sales staff that are available to answer questions, process orders, check stock or provide critical information when you need it most.
Rep Principal, Outside Sales — All Territories, Hawaii, Southern California, and Southern Nevada
Steve began his career in the Pro A/V world working for Alesis. It was there he learned about the manufacturing side of the industry and honed his skills in sales and customer relations. From Alesis, he became an Outside Rep for a prestigious firm before eventually founding The SG Group in 2000. In 2014, due to increased territory expansions into Hawaii, Arizona and New Mexico, The SG Group became SG Western to better reflect our reach.
When not working, Steve enjoys mountain biking, fronting vocals for a classic rock band, playing bass guitar and driving station wagons.
Outside Sales — Northern California and Northern Nevada
Arthur has been with SG Western for 15 years, serving N. California & Arizona. His career in Audio started at the former big box giant Circuit City, where he served in both a sales and management capacity for 8 years. From there he dove into the IT and software industry before joining SG Western.
Arthur enjoys team sports, cycling and photography. When time avails, Arthur likes to travel the world with his wife and three children, putting those photography skills to work.
Outside Sales — Arizona
Dale has a strong engineering background, working in technology-related positions for over 30 years. He has held factory positions in the Pro A/V industry for the last 10 years, helping dealers and distributors generate incremental opportunities. Much of his experience has been focused on display solutions including collaboration, video conferencing and digital signage solutions during his tenure at InFocus, NEC and a Spinetix Digital Signage Distributor.
Outside of work, Dale enjoys riding his Harley, boating, camping, and composing music on his grand piano, keyboards and drums.
Marketing & Sales — New Mexico and Texas (El Paso)
Laurie’s background is a solid mix of audio/video marketing experience. Before joining SG Western, Laurie handled marketing for manufacturers such as Niles Audio and SIM2 USA, then for well-know Texas distributor ECD. This combined experience enables us to utilize her skills when communicating with all of our partners, whether speaking with a dealer, distributor, consultant or manufacturer partner.
If you can’t find Laurie on the golf course or at the motocross track with her husband, she’s probably on tour with Blaggards as part of their road crew.
Felicia is the friendly voice you might hear occasionally when you call our office. Working three days a week, Felicia handles order processing, telemarketing and customer service. She is a student of the arts with immense talent, and has already been commissioned for several projects and private works of art.
A newlywed, she and her husband enjoying hiking the Arizona canyons and cooking. To stay physically and mentally sharp, Felicia is a follower of the Japanese discipline of Aikido.